Audemars Piguet says its bold Royal Pop collaboration with Swatch has triggered record sales, traffic and social engagement, even as the broader Swiss watch industry struggles with falling exports and softer demand. CEO Ilaria Resta says the strategy is meant to pull younger consumers into luxury watchmaking and challenge an industry model she warns could otherwise face extinction.
Audemars Piguet Says Swatch Collaboration Is Driving Record Demand as Swiss Watch Industry Slumps
R
RDU Global Correspondent
World Politics Desk
Le Brassus, Switzerland 9h ago•5 min read
Audemars Piguet says its bold Royal Pop collaboration with Swatch has triggered record sales, traffic and social engagement, even as the broader Swiss watch industry struggles with falling exports and softer demand. CEO Ilaria Resta says the strategy is meant to pull younger consumers into luxury watchmaking and challenge an industry model she warns could otherwise face extinction.
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