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Deckers Outdoor

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Last Updated: Just Now
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Global Markets & Equities 04 Oct 2026, 08:42 AM IST

Nike Warning Sparks Broad Selloff in Athletic Wear Stocks as Growth Concerns Spread

Nike’s latest warning on sales and restructuring plans rattled investors across the athletic apparel sector, sending shares of Lululemon, On Holding, Under Armour and Deckers Outdoor lower in sympathy. The move reflects growing concern that softer demand at the industry leader may signal a wider slowdown in premium sportswear and footwear spending.

By RDU Global Wire5 min read
Global Markets & Equities04 Oct 2026, 05:30 AM IST

Nike Warning Triggers Broad Selloff in Athletic Apparel Stocks as Growth Concerns Deepen

Nike's latest warning over weaker sales and a sweeping restructuring plan rattled investors across the athletic apparel sector, sending shares of Lululemon, On Holding, Under Armour and Deckers Outdoor lower in early trading. The move underscored how closely the market is watching consumer demand, pricing power and inventory discipline across premium sportswear brands. The reaction suggests Nike's troubles are being read not just as a company-specific reset, but as a broader signal that the category may be entering a more demanding phase after years of outsized growth and valuation expansion.

5 min readRead →
Global Markets & EquitiesJust now (02:39 PM IST)

Nike’s Weak Outlook Sends Sportswear Shares Lower as Investors Reprice Growth

Nike’s latest warning on demand and profitability reverberated across global sportswear stocks on Thursday, dragging shares of Lululemon, On, Under Armour and Deckers Outdoor lower as investors reassessed the sector’s growth trajectory. The selloff underscored how closely the market is now linking Nike’s guidance to the broader athletic-apparel trade, where premium valuations leave little room for disappointment.

5 min readRead →

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