Ford Opens Invite List for $30,000 Fathom EV Pickup, Signaling a New Price War in Electric Trucks
Ford has begun accepting preorder invitations for its forthcoming Fathom electric pickup, a move that puts the automaker into the center of the next phase of the U.S. EV truck race. With a starting price near $30,000, the model is being positioned as a lower-cost entry point in a segment that has struggled to balance range, capability and affordability.
