Anshita Mehrotra

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Startups & Venture Capital 16 Oct 2026, 02:18 AM IST

How Fix My Curls Built a Quick-Commerce Engine From Scratch

Fix My Curls, the haircare startup founded by Anshita Mehrotra, has turned a category rooted in education and trust into a faster, more responsive commerce model. Drawing on a family background steeped in cosmetic formulation, the company is building a quick-commerce engine designed to meet demand where it is increasingly being generated: on digital shelves and in near-immediate delivery windows.

By RDU Global Wire6 min read

Startups & Venture Capital16 Oct 2026, 12:55 AM IST

How Fix My Curls Built a Quick-Commerce Engine From Scratch

Fix My Curls, the Indian textured-haircare brand founded by Anshita Mehrotra, has turned a category once dominated by slow-moving specialty retail into a fast-delivery business built for instant purchase behavior. The company’s quick-commerce push reflects a broader shift in beauty retail, where speed, availability, and repeat purchasing are becoming as important as formulation and brand story.

6 min readRead →

India Entertainment & Culture04 Oct 2026, 09:17 PM IST

Kannada Cinema Faces a New Credibility Test as Paid Reviews Flood Social Media

Kannada cinema is confronting a growing credibility problem as film teams increasingly enlist social-media creators to post scripted praise on X and Instagram around release time. The practice is amplifying opening-weekend buzz, but it is also blurring the line between genuine criticism and paid promotion, raising questions about transparency, audience trust, and the ethics of digital marketing in Indian entertainment.

5 min readRead →

Startups & Venture Capital14 Oct 2026, 07:38 PM IST

How Fix My Curls Built a Quick-Commerce Engine From Scratch

Fix My Curls, the Indian haircare brand founded by Anshita Mehrotra, has built a rapid-delivery distribution system from the ground up rather than waiting for traditional retail to catch up. The move reflects a broader shift in beauty and personal care, where speed, availability and repeat purchase are becoming as important as branding and product formulation.

5 min readRead →

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Co-Occurring Entities

Entities frequently referenced alongside Anshita Mehrotra:

India(3)Fix My Curls(3)X(1)Kannada film industry(1)Instagram(1)